Naturland Eco Label

Economic stability is vital for the long-term success and sustainability of our operations. Not only does it ensure that our businesses are well run, but it helps us make meaningful contributions to the financial wellbeing of our people and local communities.

The Nile Perch fisheries of Lake Victoria provide a vital source of food, income, employment and foreign exchange for East Africa. But with increasing fishing activities on the Lake, Nile Perch stocks are becoming challenged and livelihoods among the Lake’s many landing sites and fisher communities are under threat.

What’s more, there is growing international demand for ‘eco-labelled’ fish that reassure consumers of the social, environmental and ecological sustainability of the products they’re purchasing.

In response to these demands and challenges, between 2007 and 2009 an organisation called the German Society for International Cooperation (GIZ) developed an Eco Labelling Project for Lake Victoria, and an internationally-accepted ‘Naturland’ Eco Label and standards for Nile Perch.

Our Commitment

To ensure we’re part of the solution on Lake Victoria, and not part of the problem, all Bahari Bounty Group’s fishing operations endorse and support the Naturland Eco Label project.

Our Vicfish Mwanza and Vicfish Bukoba sites abide by Naturland’s project-specific requirements relating to social, economic and ecological criteria. And we have developed a transparent and sustainable supply chain whereby all our suppliers respect and uphold the Naturland standards.


In 2009 Vicfish Ltd became the first company in the world to achieve Naturland Wildfish certification and meet Naturland standards for Sustainable Capture Fishery. This confirms our position as a pioneer in fish product safety and sustainability. It also reassures our customers that we:

  • Carry out stringent conservation management [link to Resource Conservation] of fish stocks and the ecosystem as a whole
  • Reject all fishing methods that endanger fish stocks and damage the environment
  • Observe social standards and provide support for our fishermen, their families and the wider community
  • Use organic processing methods without chemical additives or genetic engineering
  • Adopt a public and transparent certification process throughout our supply chains
  • Ensure product quality and traceability [link to Quality & Traceability]